Campaign Video

As part of my course I was asked to create a campaign video about a subject of my choice. I went in a group with a class mate and we chose to do our campaign video on animal testing. The Video has since been uploaded to 'You Tube' for people to watch and express their own views. I feel quite strongly about animal testing and the advantages and disadvantages it has on animals and humans. Animal testing is something that everyone has heard of, but something that most people don’t no much about and most have just heard to bad sides. It’s a very important way of doing tests to help with things like cosmetics, drugs and household products. Animals are seen to be very similar to humans, which is why testing is done on the animals before being used on humans. Some people have very strong opinions and see this as animal cruelty and see it as ‘unnecessary infliction of suffering cite that the stress on animal experiences could impact the accuracy of the results’(Rowlinson, J: [WWW]) Animal testing is such a controversial subject and people can have very strong opinions about it, for example people who are against animal testing may see it as something that creates unnecessary pain and suffering and see it nothing more than animal suffering. Those who support animal testing see that it uses animals to benefit humans, where it can save lives to provide vital medical treatments. I do fully understand the advantages of animal testing the outcome has given us so many successful products which can save lives such as medication, which is very important but on the other hand there must be other ways to test for treatments, medications etc. without harming animals. Some of the things which animals are used for testing on such as household products which aren’t in any way live saving nor necessary for living, in my opinion animals shouldn’t be put at risk for the sake of little things.

In my campaign video I lightly touch on the problems facing animal testing, which is forever being campaigned against for animal cruelty. The main point to my argument was the fact that there must be another way to get the results, other tests that they could do without using animals. There are plenty of companies such as cosmetic companies which don’t use animals to test their products on. Its a way of doing things and getting answers without testing on humans and putting humans at risk of reaction. Although animals shouldn’t be put under the same risk their living beings and deserve the same treatment as humans. The campaign is done without and disturbing images or statistics, it’s done with stuffed animals and more relaxed realisation of the effects that animal testing can have on animals, and how they don’t have a choice and their lives are ended without living the life of a free animal in the outside world. I found it very interesting researching the subject and showing my opinion on it, but also found it very interesting looking at the advantages on animal testing and the medical treatment it can help with.

I hope, now that the video is on you tube and now on here that more and more people will view it, and learn a little more about animal testing.

What is Animal Testing? [WWW] Available from: http://www.aboutanimaltesting.co.uk/what-animal-testing.html